04 · Identity
The visual signature.
Four systems do most of the work: the logo, the color palette, the type, and our photography. Get these right and almost everything else falls into place.
The visual signature
Four elements make us recognizable at a glance.
Before a single word is read, our logo, color, type, and photography already say Planetary Talent. These are the fixed assets of the brand, the raw materials every layout is built from.
How they are composed (the grid, spacing, and motion) lives in Design. Here we define the assets themselves.
Open a system
Four pages. Each one self-contained.Logo
Lockups, clear-space rules, the misuse gallery, and an interactive logo lab.
Open
Color
The full palette, 20% tints, approved combinations. Click anything to copy.
Open
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Typography
Moret and DM Sans. The type scale and rules for when to reach for which.
Open
Photography
The most important visual signature. Cinematic retro-futurist film, orange and teal.
Open
Looking for the rules?
Visual style lives in Design.The principles to design by moved to Design
The 8-point grid, flat depth, soft corners, focal points, spacing, components, motion, and the do's and don'ts of composing on-brand work all live in section 05.