04 · Identity / Typography

Two faces. Clear roles.

Moret is the voice of the universe, used sparingly, for the moments that matter. DM Sans is the workhorse: the voice of the product. Get the casting right and the rest is easy.

The two faces

When in doubt, reach for DM Sans.
Moret · Regular · 72
The personality of our universe.
DM Sans · Medium · 64
The workhorse of our product.

Moret · Display only

Serif display by Jamie Chang. High-contrast, retro personality. Reserve for hero headlines, oversized stat numbers, lore moments, pitch-deck titles. Always Regular (400).

DM Sans · Workhorse

Geometric sans by Colophon Foundry. Body, UI, labels, buttons, and card titles. Medium (500) for emphasis, Regular (400) for body, Bold (700) for in-paragraph emphasis.

Don't mix beyond this

No third typeface, ever. DM Sans should be available everywhere. If you truly can't get it, fall back to the machine's default sans serif. Never add an unapproved font. No Moret for body, and no DM Sans for hero stats. Moret carries the wow.

The scale

Base 16. Every step a multiple of 4. No arbitrary sizes.
Px
Token
Sample
Face
96
6xl
Earth
Moret
72
5xl
Hire humans
Moret
56
4xl
Earth's most talented workforce
Moret
44
3xl
Section opener
Moret
32
2xl
Page heading
DM Sans
24
xl
Section heading
DM Sans
20
lg
Lede / large body
DM Sans
16
base
Default body. The size you'll reach for most.
DM Sans
12
sm
Secondary body, table cells, captions.
DM Sans
12
xs
EYEBROW · UPPERCASE · TRACKED
DM Sans

Hierarchy in the wild

A worked example of how the scale composes.
Eyebrow · Mission Control

Hire high-impact talent in days, not weeks.

The talent matching platform built for fast growing companies. Skip the 20-hour scramble. Interview the best three humans on Earth in under a week.

How matching works

We turn job descriptions into stories. Stories surface the talent who'll actually thrive, not just the ones whose résumés trip the right keyword filter. You meet humans, not bullet points.

What you can expect

From wish to working in as fast as fourteen days. A founder-built process, hand-tuned by humans who've hired hundreds of times.

Body: DM Sans Regular 16/24 · Lede: DM Sans Regular 20/30 · H1: Moret Regular 72/72 · H2: DM Sans Medium 24/29

Rules

The traps people fall into most.
Do
Hire humans from Earth.
Moret for the headline.
One headline, one face, one big idea. The serif carries the personality.
Don't
Card title styled with Moret because it "looks fancier"
Moret on a UI title.
Moret is for the wow moments: heroes, big stats, lore. UI titles use DM Sans Medium.
Do
How matching works
Body sits at 16 px with 1.5 line-height. Calm, readable, no contest with the headline.
DM Sans handles every UI heading and every paragraph. It's that simple.
Don't
Section heading in Inter
Body text in a third typeface because it's "close enough" to DM Sans.
No system fallbacks as a design choice. Two faces. That's the whole system.