Build the future, on brand.
Welcome, Earthling. This is the working hub for everything Planetary Talent: voice, visuals, logos, and the lore behind it all. Pull what you need. Ship something good.
The Planetary Talent Universe
I need to…
The fast paths through the hub.Use the logo
Lockups, clear-space rules, the misuse gallery, and a live logo lab to test against any background.
Open logo system
Pick a color
Full palette with click-to-copy hex, RGB, and the approved combinations from light to dark.
Open color
Set some type
Moret and DM Sans, the type scale, and the rules for when to reach for which.
Open typography
Write something
Tone, the lexicon, do/don't examples, and a searchable library of approved marketing phrases.
Open voice
Get the lore
The Planetary Talent Universe: Maxwell Jules, Planetary City, the brand dictionary, and the rules of the world.
Open universe
Download files
Logos, fonts, photography, deck and social templates. Everything in one place.
Open downloads
What's new
Updates from Mission Control.May 11, 2026
Identity & Design sections shipped
Identity now covers logo, color, type, and photography. Design is live with foundations, iconography, interactive motion, and annotated examples.
New
May 04, 2026
Brand & Voice sections shipped
Mission, vision, values, and the customer are in Brand. The full voice guide, mechanics, and phrase anthology are in Voice.
New
Apr 22, 2026
Color rules updated
20% tints are now the only supported tint scale. The old 10/30/40 stair-step is retired. Tint pairings come with locked text colors for legibility.
Updated
Apr 22, 2026
Photography style refreshed
Cinematic teal-and-orange grade, 35mm look, full-bleed at outer card radius. The PDF guide's photography rules are deprecated. See Design.
Heads up
Mar 18, 2026
Phosphor is the only icon system
Duotone in layouts, Bold in buttons. No emoji. No mixing.
Rule
The hub
Six sections. Pick your mission.
01Brand
Mission, vision, values, and the customer we serve. The why behind everything.
Open
02Universe
The PTU, Maxwell Jules, Planetary City, and the brand dictionary that powers the lore.
Open
03Voice
How we sound. Personality, lexicon, do/don't pairs, and the marketing phrase library.
Open
04Identity
Logo, color, and typography. The visual signature.
Open
05Design
Layout systems, components, imagery, icons, and motion.
Open
06Downloads
Logos, fonts, photography, decks. Click and ship.
Open
Mission Control
Not sure if it's on brand? Check before you launch.
If you're working on something that uses Planetary Talent branding (a new visual concept, story expansion, or campaign), run it by the creative team before takeoff. Better to check than to course-correct mid-orbit.
Email creative