05 · Design

How identity becomes interface.

This is the backbone. Logo, color, type, and photography are the raw materials. Design is how we compose them into things that feel unmistakably Planetary Talent. The grid, the motion, the icons, and worked examples of real work all live here.

The whole system in one line
Swiss-minimalist structure, warmed by retro-futurist imagery and color.
Calm layouts. One bold focal point. Depth from color, never shadow.

The layouts are quiet and modern. The photography and color give them the retro-futurist feeling. That contrast is the whole point: a calm, structured frame around a warm, optimistic world.

Every page earns its character through restraint. Generous whitespace, soft corners, flat surfaces, and exactly one wow-factor moment. The principles below apply to every visual decision you make.

Principles to design by

The non-negotiables. Apply across everything.

8-point grid, always

Spacing, type, and corner radii step in 4 / 8 / 16 / 32 / 64. No arbitrary values. No 13-px gaps.

Depth from color, not shadow

Flat design. No drop shadows, ever. Cards get a 1-px hairline border and softness from rounded corners.

Soft corners, no squares

Buttons are pills. Cards use 16 to 32 px radii. Nested cards: outer radius minus inner padding.

One focal point per layout

An oversized number, a hero image, or one big Moret statement. The rest of the page supports it.

Ample whitespace

Pages breathe. Cards have at least 24-px padding, sections at least 48-px. Empty space is part of the design.

No gradients, no noise, no slop

20% tints handle background variety. Photography handles texture. We don't fake either with effects.

Go deeper

Four pages. Everything you need to build on-brand.
05 · 01
Foundations
The 8-point grid, spacing scale, radii, borders, dividers, and the layout rules that structure every page.
Open
05 · 02
Iconography
Phosphor, the only icon system. Duotone in layouts, Bold in buttons. Sizing, color, and what we never do.
Open
05 · 03
Motion
Tactile, paper-on-table movement. Durations, easings, the four signature transitions, and what reads as digital.
Open
On-brand work examples
05 · 04
Examples
The system in action. Product UI, marketing flyers, and social posts, each annotated with the rules they follow.
Open

The rest of the materials

Identity is where the raw building blocks live.

Logo  

Lockups, clear space, misuse, and the logo lab.

Color  

Palette, 20% tints, and approved combinations.

Photography  

The retro-futurist film look that defines us.