04 · Identity / Color

Color with character.

Twelve hues do all the work: three primaries, three accents, six neutrals. Plus 20% tints when a section needs softness without a new color. Click any value to copy it.

Color theory

The why behind the palette.
A teal-and-orange world: optimistic, cinematic, grounded.

The palette is built on a complementary relationship. Rocket Flame (orange) and Galactic Seafoam (teal) sit almost opposite on the color wheel, the same pairing that defines modern cinematic color grading. Complements create maximum vibrancy and contrast while still resolving into harmony, which is why the brand reads as energetic yet balanced.

Warm advances, cool recedes. Orange comes forward (it's the color of firelight, action, and human skin) while teal falls back (sky, water, distance). Setting them against each other builds natural depth on an otherwise flat page: warmth in the foreground, cool space behind, exactly the retro-futurist horizon we live on.

The emotional split does the storytelling. The warm hues carry optimism, energy, and humanity; the cool hues carry trust, calm, and progress. Together they promise a future that is both bright and dependable, hopeful without being naive.

Restraint keeps it from tipping into noise. Purple and blue appear rarely, red only signals alarm, and warm neutrals hold everything in a calm, editorial frame. Each color below carries its own short note on the why.

Primaries

The brand's calling cards.

Accents

Used sparingly. Atmosphere Blue and Voyager Purple are quieter pairings; Red Alert is reserved for warnings and destructive UI only.

Neutrals

The structural palette: backgrounds, text, dividers.

20% tints

The only supported tint. Use these for backgrounds, badges, and section accents.
Light mode
Text and icons on a 20% tint use the matching ink hue, a darkened version of the color. It carries the hue while staying legible on a light tint.
Dark mode
Ink hues are light mode only. On a dark canvas the tint is already dim and the ink collapses into it, so use the base brand color instead.

Approved combinations

Stack from darkest to lightest. Each text color is locked to the surface.
Default
Rapidly hire humans.
Rocket Flame · Pure White text
Default
Earth's best workforce.
Seafoam · Pure White text
Default
Energy and optimism.
Solar Gold · Graphite text
Default
A calm, steady frame.
Graphite Core · White text
Default
The page that breathes.
Cosmic Fog · Graphite text
Sparing
A signal, not a system.
Atmosphere Blue · White text
Very sparing
Lore moments only.
Voyager Purple · White text
Dark mode
Welcome to the void.
Deep Void · White text

Rules

A few non-negotiables.

20% tints only

If you need a softer step, stair-step in 20% increments. No 10/30/40; those are out.

Ink is light mode only

Text on a 20% tint uses the ink hue in light mode and the base brand color in dark mode. Never ink on a dark canvas; it disappears.

Rocket Flame is joy

It's the calling-card primary. Never a warning. Destructive UI uses Red Alert (#E13D33).

Stack dark to light

When pairing colors, stack from darkest at the foundation to lightest at the top.

No gradients

Ever. Color with character means flat color, not bleeding hues.

No new hues

If you need a new color, you don't. Pick a tint of an existing hue or use Steel Gray.

No color-on-color logos

Brand-color background → white or graphite-alt lockup. Never the color lockup.