Planetary Talent is a fictional company operating in the real world: a 21st century alternate reality as imagined in the late 1960s. This is the canon.
What is true in the Planetary Talent Universe. The founding myth, the year on the calendar, the technologies that exist, the ones that don't.
The recurring humans of the universe: astronauts, founders, crew. When and how to feature each one in marketing and product narratives.
Earth, the Moon, Mars, the in-between. The handful of named places we return to, and the visual language for each.
35 mm low-aperture look, teal-and-orange grade, bright key light. What's in, what's out, and the shot list for new captures.
When illustration is permitted (rarely), what motion principles apply, and the boundary between universe and everyday UI.
Dystopian cyberpunk, AI-slop spaceships, grimdark anything. The aesthetics that are explicitly not us, with examples.
The full universe writeup (characters, locations, timeline) is being assembled. In the meantime, the photography library is live and approved for any internal or marketing use.